Who We Are

Founded in Bondi Beach in 2012, Bailey Nelson has quickly grown into a global brand lead by an incredible team with boutiques in Australia, London, Canada and New Zealand. Put simply, buying glasses should be one of life’s pleasures. And we’ve created a formula to make it one. We start with a process that’s clever and honest. We use it to craft eyewear that’s both beautiful and affordable. And we hire people who are passionate and genuine. It’s not rocket science. It’s just caring enough about what you’re doing to do it right. We strive to deliver fantastic eyewear frames at a reasonable price, backed up by great service. Our vision is to improve the eyewear industry every day; and whilst we're at it, we hope to empower individuality and self-expression through our beautiful, affordable eyewear, inviting stores and incredible people. So that's us. That's Bailey Nelson.