Mikaela Reuben Scouts our Roots in Australia.
The world is full of things worth seeing and we appreciate those who go on adventures, big and small, to find things that expand their hearts, minds and worldviews. Like us, BN Scouts see the world through a unique perspective and are always up to discover something new. Whether they’re checking out a museum exhibit or going around the world on a trip, our Scouts are the ultimate explorers. First up is Mikaela, who is scouting out Australia for us as she explores Bailey Nelson’s roots in the great down under. Watch this space for regular updates on what Mikaela is up to on her Australian adventure and follow along at #BNscouts. Journey on, Scout.
Hitting the Waves in Byron Bay Nov 25 & 26
In her last leg of the Scout journey, Mikaela head to the beautiful Byron Bay. Her final days were filled with beach lounging, cafe cruising and a surf lesson. Here’s some photos from Mikaela’s final day as the Bailey Nelson Scout. Get excited to catch the film that captures her entire journey, going live in a few weeks!
Mikaela hitting the beach in her Caroles (left)
Picture here: The Elizabethin Rose
Up, Up & Away Nov 23 & Nov 24
On her final day in Melbourne, we surprised Mikaela with a sunset hot air balloon ride! It was an early morning and after a late night at Melbourne Music Week our Scout was quite exhausted, but she loved every minute of her balloon ride over Melbourne. She now has a goal of taking a hot air balloon ride in every city in the world—that’s a goal we can get behind. Check out a look at Mikaela’s flight:
Mikaela took the Dallas on her flight
Scouting Melbourne Nov 21 & 22
Shop one of Mikaela's faves, the Mims
Product Chats with Ryan Nov 20
Ryan is rocking a pair of Parker Large optical! (Left)
Sunday at the Market Nov 19
It’s time for a little lesson in BN history. While today we have stores across Australia, New Zealand, the UK and Canada, our glasses had their first debut at the Sunday Bondi market. Our founders Nick and Pete developed a community and a following here and it is a place that will always feel core to who Bailey Nelson is. We sent Mikaela to the market with one of our original BN team members, Taylor Ryan. Check out some photos of their day at the market:
Mikaela looking great in the Bronte Sun!
Bondi Junction Store Visit Nov 18
Mikaela browsed some frames and met the team at our Bondi Junction store. Check out some pics from her store visit:
Settling into Sydney Nov 17
Mikaela’s second day in Sydney was jam-packed with exploring, wandering and more eating. She started the day with breakfast with our Head of Product Design, Ryan Nix. Ryan walked Mikaela through his design process and took her browsing at some of his favourite vintage shops—this is how he gets inspired. Mikaela was surprised by the amount of detail, intention and care that goes into the making of every pair of Bailey Nelson glasses. Watch for photo coverage of Mikaela and Ryan’s time together in the coming days.
From there, Scott and Mikaela perused past the iconic Opera House and chatted about the evolution of Sydney and its infrastructure. Along the way, Mikaela spotted some new wildlife and in her words “the world’s tiniest seagulls.” She is falling more in love with this city which she calls “the perfect combination of beach life,adventure and nature.” In addition to introducing Mikaela to where our brand began and some of our team, we included activities in her itinerary that represent some of our Bailey Nelson values like individuality, self-expression, entrepreneurship and creativity. Stefan Hunt’s art exhibition, We’re All Going to Die is a perfect example of this. While it may seem morbid, Stefan created this art show to motivate and inspire creativity. After a bout of anxiety, he became humbled and comforted by the notion that we are all going to die, so you may as well go for it. From there, this multi-disciplinary art show was conceived. We sent Mikaela to the show with Scott and she loved the variety of installations, films, music and talks. Next up? A visit to the Bondi Markets, where it all began for BN.
She's Arrived! Nov 16
After a very long flight, Mikaela arrived and was greeted by one of Bailey Nelson’s first, Scott Triana. Scott is our Australia Community Engagement Manager and has been with our founders, Nick and Pete since the beginning. Fun fact: Scott has tattoos (yes, real ones) of every Bailey Nels on logo. You could say he is a lifer. Mikaela and Scott immediately got along famously and head into Sydney for some lunch. After some oysters and a few Aperol spritzes, Mikaela went to her hotel to settle in. She was welcomed with a kit of local Sydney goods and a selection of sunnies from our new collection—watch for these throughout Mikaela’s journey!
Later that day, Mikaela hit one of our original stores in Bondi Junction to have an eye exam and pick a pair of frames. She was welcomed by the team and got the full Bailey Nelson treatment. She is pumped to pick up her new frames when they are ready in a few days. Next came dinner with some more of the BN crew and a jet lag-fueled early bed time. Mikaela checked in with us bright and early the next day to share how in love with Bondi she is already—seriously, she might have to move here. She spent the morning walking the beach, people watching, and dreaming of her next meal. Stay tuned for more updates!