The Bailey Nelson Story | Where we came from

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Having recently opened our 14th location in Canada since first coming in 2017, we thought we’d revisit our roots. Founded in Bondi Beach in 2012, Bailey Nelson has quickly grown into a global brand with boutiques in Australia, London, New Zealand and Canada. Put simply, buying glasses should be one of life’s pleasures and we’ve created a formula to make it one. Every day, we positively change how our customer see the world and how the world sees them. We start with a process that’s clever and honest. We use it to craft eyewear that’s both beautiful and affordable. We hire people who are passionate and genuine, It’s not rocket science. It’s just caring enough about what you’re doing to do it right. Our vision is to right the wrongs of the eyewear industry - positively and permanently; and whilst we're at it, we hope to empower individuality and self-expression through our beautiful, affordable eyewear, inviting stores and incredible people. So that's us. That's Bailey Nelson.


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